The Boutique Agency Model--The PR Shop uses the “boutique agency” approach in serving its clients. The boutique agency is one that typically has a small primary staff and overhead, but is one that collaborates with a wide variety of other freelance professionals and small agencies—depending on the needs of a specific project. What that means to you (the client) is that, you get a team of skilled professionals, a highly personalized experience, and the highest level of service for a reasonable price.
A boutique agency tends to keep its client list short, and it can be highly selective about the types of jobs it accepts. Staff members are highly qualified and respected artists and creators.
These agencies can develop print and video advertising along with copywriting for ad campaigns. The end result is highly individualized and personalized. While boutique agencies are small in nature, they are often highly respected in the industry. They can include staff members with extensive professional experience, connections and networking abilities.
Some excerpts from the “Wise Geek” definition located at www.wisegeek.com.
